![Japan's Uniqlo highlights sustainability at Shanghai trade expo, but not all visitors buy into the idea of green living | South China Morning Post Japan's Uniqlo highlights sustainability at Shanghai trade expo, but not all visitors buy into the idea of green living | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/11/08/55902f15-f954-4059-ad59-da0d1fc9f7d6_7e3859cd.jpg?itok=qdq8FI2Y&v=1667871711)
Japan's Uniqlo highlights sustainability at Shanghai trade expo, but not all visitors buy into the idea of green living | South China Morning Post
![Sustainability | Free Full-Text | Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands Sustainability | Free Full-Text | Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands](https://www.mdpi.com/sustainability/sustainability-12-01703/article_deploy/html/images/sustainability-12-01703-g001.png)
Sustainability | Free Full-Text | Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands
![UNIQLO Appoints Green Doraemon as Global Sustainability Ambassador - Famed cat-type robot character to engage in sustainability initiatives with LifeWear Special Ambassador Haruka Ayase and UNIQLO Global Brand Ambassadors | FAST RETAILING UNIQLO Appoints Green Doraemon as Global Sustainability Ambassador - Famed cat-type robot character to engage in sustainability initiatives with LifeWear Special Ambassador Haruka Ayase and UNIQLO Global Brand Ambassadors | FAST RETAILING](https://www.fastretailing.com/eng/sustainability/news/images/210322_image01_eng.jpg)