US Sportswear Brand Under Armour's Extension into Sports Footwear: Will It Succeed? - The Case Centre
How Under Armour Lost Its Edge - The New York Times
Nike Vs. Under Armour | Skema Business School
Is Under Armour In Danger Of Committing Brandicide? (Part 2)
Is Utah's relationship with Under Armour in trouble? - Sports Illustrated Utah Utes News, Analysis and More
Under Armour Seeks to Do for Maryland What Nike Did for Oregon - The New York Times
Trent Alexander-Arnold confirms 'UK£6.4m' Under Armour extension - SportsPro
Under Armour's History, From Beginning to Success and Uncertainty
Is Under Armour In Danger Of Committing Brandicide? (Part 2)
Is Under Armour In Danger Of Committing Brandicide? (Part 2)
Is Under Armour In Danger Of Committing Brandicide? (Part 2)
How Under Armour Lost Its Edge - The New York Times
Nike Vs. Under Armour | Skema Business School
Under Armour, Stephen Curry extend endorsement deal through 2024 - Baltimore Business Journal
11 Brand Extensions Into Beauty Products
The Phenomenal Rise of Under Armour Brand | EU Business School
Under Armour Unveils New Flagship Store In Dubai | HYPEBEAST
Brand Report: Under Armour
The Phenomenal Rise of Under Armour Brand | EU Business School
Learning Lessons From The Nike vs. Under Armour Brand War - Business 2 Community
A thoroughgoing analysis of market position of Under Armour.
Under Armour's Kevin Plank says the company is "doubling down on performance" — Quartz
What is Brand Extension and What Can it Mean for Your Business? | Anthem
Brand Audit of Under Armour
Under Armour Attempting To Terminate Apparel Contracts With Cal Golden Bears, UCLA Bruins – SportsLogos.Net News
Armour for a discussion of the brand extension and plans for the future of Under | Course Hero
