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Brand Identity Prism
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There's no value in selling things anymore,” – Phil Knight | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)
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Oxford College of Business | Sri Lanka - The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer's Brand Identity Prism. It is a hexagonal prism that represents
Brand Identity Prism
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Brand Identity Prism
Brand
