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Administrative Sciences | Free Full-Text | How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application | HTML
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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How Nike Built the HyperAdapt, the Self-Lacing Sneaker of Our Dreams | WIRED
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How Nike Built the HyperAdapt, the Self-Lacing Sneaker of Our Dreams | WIRED
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences | Emerald Insight
The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences | Emerald Insight
Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences - Julio Sevilla, Robert J. Meyer, 2020
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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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Can Nike keep its cool? | Financial Times
Can Nike keep its cool? | Financial Times
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PDF) Nike-A Case Study Just Do It
Direct to Consumers (D2C) Company Trends in Retail | CB Insights