Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach - GlobalData
Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
Adidas sees $1.2 bln sales hit as supply snags drag on | Reuters
Nike sales outpace DTC competitors - Bloomberg Second Measure
Nike vs Adidas Business Stats | RunRepeat
Nike Direct to Consumer: The Swoosh Cuts Out the Middleman
adidas Group: adidas brand sales by region worldwide 2020 | Statista
Knexus | 4 Brands Improve Sales With A Direct To Consumer Model
Nike vs Adidas Business Stats | RunRepeat
DTC Sales Growth of Sportswear Giants
Manufacturing - Supply issues affect Adidas in first quarter - APLF Limited
Adidas Leans on Digital, Loyalty Scheme
DTC Channels Make Up Bulk of Sales for Nike, Adidas, Skechers and Vans – Footwear News
Adidas says will grow in China in 2022 | Reuters
Chart: Sportswear Giants Shift to DTC | Statista
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
Adidas pushes online sales and sustainability in five-year plan | Reuters
Adidas Leans Into Memberships and Beefs Up Digital Hires | Consumer Goods Technology
Adidas aims for DTC to be 50% of sales by 2025 | Retail Dive
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
