Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com
How the lowly sneaker became cool | The Economist
How Reebok can restore its brand
Adidas CEO Must Decide How to Pivot on Reebok - WSJ
Adidas Confirms Plan to Divest Reebok Brand - TheStreet
Why Adidas was unable to resurrect the Reebok brand - Modern Retail
Why Adidas couldn't revive Reebok
Adidas shares up on Reebok bid speculation - BBC News
Adidas strikes deal to sell Reebok to Authentic Brands Group
Reebok Sold by Adidas to ABG, Leaders Explain What's Next for Sneaker Brand | Complex
Adidas sells Reebok to US conglomerate after shareholder pressure | Business | The Guardian
Easytone Sculpting Sneaker Helps Reebok Shape Up for Adidas - WSJ
Just doing it | The Economist
Watch Adidas Selling Reebok to Authentic Brands for Up to $2.5 Billion - Bloomberg
Why Adidas is selling Reebok | Fortune
Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion | Sole Collector
Adidas shares up on Reebok bid speculation - BBC News
Why is Adidas selling Reebok for $2.5 billon and What will its future be?
Adidas auction of Reebok takes a hit as key bidder Authentic Brands drops out
Is Reebok owned by Adidas? - Quora
Adidas Explores Sale of Reebok - WSJ
Reebok and Adidas Actually Collaborated With Each Other and the Results Are Pretty Cool
JC Penney owner buys Reebok from Adidas for USD 2.5 bn, Marketing & Advertising News, ET BrandEquity
