![how photographer oliviero toscani and benetton changed advertising - As he releases new book 'More than Fifty Years of Magnificent Failures', we catch up with the visionary about why art should be how photographer oliviero toscani and benetton changed advertising - As he releases new book 'More than Fifty Years of Magnificent Failures', we catch up with the visionary about why art should be](https://i-d-images.vice.com/images/articles/meta/2015/11/13/iconic-photographer-oliviero-toscani-celebrates-50-years-of-magnificent-failures-1447429039.jpg?crop=1xw:0.84375xh;center,center&resize=1200:*)
how photographer oliviero toscani and benetton changed advertising - As he releases new book 'More than Fifty Years of Magnificent Failures', we catch up with the visionary about why art should be
![Italian photographer and Benetton's creative guru Oliviero Toscani poses in Ponzano Veneto next to a Benetton advertisment featuring the image of death row inmate American David Leroy Skaggs January 26. Toscani, the Italian photographer and Benetton's creative guru Oliviero Toscani poses in Ponzano Veneto next to a Benetton advertisment featuring the image of death row inmate American David Leroy Skaggs January 26. Toscani, the](https://c8.alamy.com/comp/2D5E55K/italian-photographer-and-benettons-creative-guru-oliviero-toscani-poses-in-ponzano-veneto-next-to-a-benetton-advertisment-featuring-the-image-of-death-row-inmate-american-david-leroy-skaggs-january-26-toscani-the-man-behind-the-clothing-groups-controversial-ads-rejects-criticism-that-his-new-campaign-featuring-death-row-inmates-exploits-social-issues-toscani-57-and-american-freelance-journalist-ken-shulman-interviewed-and-photographed-26-prisoners-awaiting-execution-in-us-jails-in-a-campaign-which-reads-like-a-passionate-manifesto-against-capital-punishments-2D5E55K.jpg)
Italian photographer and Benetton's creative guru Oliviero Toscani poses in Ponzano Veneto next to a Benetton advertisment featuring the image of death row inmate American David Leroy Skaggs January 26. Toscani, the
![Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid' | Campaign US Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid' | Campaign US](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/ToscaniBTS1-20171206115230618.jpg)
Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid' | Campaign US
![Benetton's provocative photographer Toscani believes advertising is 'totally stupid' | Media Marketing Benetton's provocative photographer Toscani believes advertising is 'totally stupid' | Media Marketing](http://assets.media-marketing.com/wp-content/uploads/2017/12/zasto-benettonov-provokativni-fotograf-toscani-vjeruje-da-je-oglasavanje-totalno-glupo2.jpg)