![People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick](https://cdn.businessinsider.nl/wp-content/uploads/2018/09/e67adeefb224445a643a5d9bcca03dbc245a5d5a.jpg)
People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick
![We traced the history and significance of 'Got 'Em.' Here's how the idiom became arguably the most divisive phrase in sneaker culture. | Business insider, Ems, Hope symbol We traced the history and significance of 'Got 'Em.' Here's how the idiom became arguably the most divisive phrase in sneaker culture. | Business insider, Ems, Hope symbol](https://i.pinimg.com/736x/d7/f1/38/d7f13805bec34102a825ec1126821167.jpg)
We traced the history and significance of 'Got 'Em.' Here's how the idiom became arguably the most divisive phrase in sneaker culture. | Business insider, Ems, Hope symbol
![Business Insider on Twitter: "Nike designed a shoe just for dads — and it's flying off the shelves https://t.co/7WOKZKFIAt https://t.co/YgVIkrlkQH" / Twitter Business Insider on Twitter: "Nike designed a shoe just for dads — and it's flying off the shelves https://t.co/7WOKZKFIAt https://t.co/YgVIkrlkQH" / Twitter](https://pbs.twimg.com/media/DC3O3SNXUAQj-5I.jpg)
Business Insider on Twitter: "Nike designed a shoe just for dads — and it's flying off the shelves https://t.co/7WOKZKFIAt https://t.co/YgVIkrlkQH" / Twitter
![Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App](https://i.pinimg.com/736x/33/ad/6d/33ad6debef78aac5c44ddb768affe54e.jpg)
Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App
![Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter](https://pbs.twimg.com/media/Fd6nU__XoAABPfr.jpg:large)
Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter
![How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2019/08/10/a26e2fdc-b268-11e9-8f9c-a6398a9f90a9_image_hires_075450.jpg?itok=wRAioNLG&v=1565394898)